I'm Kevin Jaffa, an Art Director based in Salt Lake City with over 12 years of experience turning ideas into bold, intentional digital experiences. My work lives at the intersection of creative direction and hands-on craft. Whether I'm guiding a product launch campaign, leading a design team, or writing the code that brings a concept to life, I care deeply about work that looks sharp, functions beautifully, and actually means something to the people who see it.

My toolkit spans the full creative process. I design in Photoshop, Illustrator, and Figma, and I build in HTML, CSS, and JavaScript, which means I can take a concept from the first sketch all the way to a polished, production-ready experience. I also work in motion, adding video and animation to the mix when a project calls for it. That range lets me collaborate more effectively with developers, stakeholders, and creatives alike, because I understand the full picture.

Most of my career has been spent at Ultradent Products, where I've grown from junior web designer to leading a cross-functional team responsible for digital media, brand campaigns, and web experiences on a global scale. I've art directed product launches, built design systems, and mentored designers along the way. I believe great creative work isn't just about aesthetics. It's about solving real problems with clarity, intention, and a point of view. You can get in touch with me via email or twitter