I led the digital design team in bringing a bold, expressive visual identity to life for Ultradent's award-winning curing light. The campaign centered on a clear positioning message that curing could be both personal and powerful, and our team translated that into cohesive digital assets that highlighted the new color lineup, simplified kit options, and the product's industry-leading 5-year warranty. From concept through execution, I guided creative direction to ensure every touchpoint felt confident, modern, and true to the VALO X brand.
Role
Art Director
