Ultradent wanted to update their podcast artwork. Since I'm the resident expert in all things Apple, I was tasked with creating it. My initial thoughts were to include headphones and an arch, as that is Ultradent's branding, so I came up with several different versions of that. I always wanted to try and create my own icon and I did with the microphone, since those are big in podcast branding. The microphone concept was chosen.
he client choose the final logo since it has a modern minimalist look and feel. I know it's gimicky to have this shot, but as a designer, it's also a great feeling seeing your design live and in the world.